Coffee Goes Hard
Los Angeles-based agency 72andSunny approached me to create 3 animations for Pabst Blue Ribbon new beverage, Hard Coffee.
I created absurd chemical experiments inspired by Rube Goldberg contraptions.
Laboratory Aesthetics
For the art direction, I've been inspired by laboratory equipment advertising. The blue background usually used by laboratory glassware companies was a good match with Pabst Blue Ribbon brand colors.
Chemical
Experiments
To keep the idea of funny and weird chemical experiments, I've used fluid simulation and added some randomness to it. The liquid splash everywhere and create a total mess.
Credits
Client: Pabst Blue Ribbon
Agency: 72andSunny
Media: Social Medias
© March 2021
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Palais de Tokyo: Sensible3D Animation
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Givenchy: Prisme3D Animation
Infinite JamPersonal Project
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