Pabst Blue Ribbon

Hard Coffee

Coffee Goes Hard

Los Angeles-based agency 72andSunny approached me to create 3 animations for Pabst Blue Ribbon new beverage, Hard Coffee.
I created absurd chemical experiments inspired by Rube Goldberg contraptions.

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laboratory-visuals

Laboratory Aesthetics

For the art direction, I've been inspired by laboratory equipment advertising. The blue background usually used by laboratory glassware companies was a good match with Pabst Blue Ribbon brand colors.

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Chemical

Experiments

To keep the idea of funny and weird chemical experiments, I've used fluid simulation and added some randomness to it. The liquid splash everywhere and create a total mess.

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Credits

Client: Pabst Blue Ribbon
Agency: 72andSunny
Media: Social Medias

© March 2021

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Florent Porta - Freelance 3D artist & art director - Groningen, The Netherlands - 2021 - All rights reserved

Florent Porta - Freelance 3D artist & art director - Groningen, The Netherlands - 2021 - All rights reserved

Florent Porta - Freelance motion designer & art director - Groningen, The Netherlands - 2020 - All rights reserved

Florent Porta - Freelance motion designer & art director - Groningen, The Netherlands - 2021 - All rights reserved